Dixie Elixirs & Edibles
Dixie Elixirs & Edibles, based in Denver, CO is the preeminent THC-infused medical marijuana products company in Colorado. Their market position is a product of their uncompromising quality, strict compliance with MMJ laws and a sophisticated marketing strategy. Studio34 maintains a integral position in the marketing efforts for the company through an integrated approach to their website, social media and email communications.
Website Maintenance
In 2010, Dixie Elixirs & Edibles overhauled its marketing strategy, realizing that they needed to take the “weediness” out of their marketing to set them apart from a rapidly growing field of competitors. As part of this rebranding, Dixie built a new website. Studio34 provided copywriting for the new site including all of the product descriptions on the public site and the online store. Studio34 also updates the site with new products, promotion announcements and produces homepage banner advertising.
Social Media
Also managing the Facebook and Twitter pages for Dixie Elixirs & Edibles, Studio 34 has able to create a consistent brand “look and feel” for a variety of online audiences. By creating custom welcome pages and profile imagery for these pages, these pages have become effective extensions of their brand. Regularly posting news about the company, new products, and partner promotions, the sites stay engaged in the alternative medicine community.
Email Newsletters
Dixie Elixirs & Edibles has a large audience for their products including Medical Marijuana Centers, patients and the media. To keep these groups updated on the latest product offerings, specials, and industry news, Studio 34 regularly publishes emails for these three audiences with a strong engagement rate.
Since hiring Brian Jacobson and Studio 34 Designs, our businesses continue to flourish. Brian’s scope of knowledge and professional expertise has added real value to both our web as well as social media platforms.
Tripp Keber, Managing Partner
Dixie Elixirs & Edibles
Original website development by GroundUp Media, Golden, CO. Company branding imagery and designs by Katai Creative, Denver, CO